Kodiak Building Partners (KBP) needed to elevate its brand and promote its industry expertise to help attract a high-value acquisition offer. Keeton came on at the end of a strategic planning period focused on accelerating growth from $400 million in revenue to $3 billion, tasked with creating a PR program to shine a light on Kodiak’s incredible success story with the end-goal of securing capital, either through acquisition or other means, to fund the company’s next stage of growth.
Despite being Colorado’s third largest privately owned company and one of the largest employers in the state at the time, few people had heard of Kodiak. We were tasked with raising the company’s profile and establishing Kodiak’s leadership more visibly in the building materials industry and the Colorado business community.
Kodiak hired Keeton Public Relations to create and implement a strategic PR plan that would positively position the company in a competitive space. The goals of the PR program were:
Keeton PR, together with the Kodiak team, implemented several strategic initiatives to help the company achieve its goals:
Over the past four years, the Kodiak Building Partners PR program has helped the company achieve recognition that has led to impressive growth. KPB has been included in 291 media placements and won 17 notable awards.
Media coverage highlights:
Awards:
