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	<title>Comments on: Pay For Play</title>
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	<description>Cutting-Edge Public Relations • (303) 282-4981</description>
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		<title>By: Glen Turpin</title>
		<link>http://keetonpr.com/blog/pay-for-play/comment-page-1/#comment-140</link>
		<dc:creator>Glen Turpin</dc:creator>
		<pubDate>Wed, 15 Apr 2009 14:33:37 +0000</pubDate>
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		<description>Great post, Cori.

Here&#039;s another way to tell: Pay-for-play sales pitches are often made directly to the CEO&#039;s office, rather than to the company&#039;s PR contact. It&#039;s usually easier and faster for a reporter to reach the PR contact than the CEO, but the PR pro may act as a gatekeeper. They have a better chance of selling an ego-stroking executive profile without interference from the PR pro.</description>
		<content:encoded><![CDATA[<p>Great post, Cori.</p>
<p>Here&#8217;s another way to tell: Pay-for-play sales pitches are often made directly to the CEO&#8217;s office, rather than to the company&#8217;s PR contact. It&#8217;s usually easier and faster for a reporter to reach the PR contact than the CEO, but the PR pro may act as a gatekeeper. They have a better chance of selling an ego-stroking executive profile without interference from the PR pro.</p>
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