Coke vs Pepsi

Take a look at this comparison of Coke and Pepsi logos over the years from The Inquisitr. My personal favorite is Pepsi’s seventh iteration, from 1973. I’m sure that has more to do with the memories it stirs up from that time in my life than the design merits. But then again, isn’t part of the logo’s job to evoke an emotional response?
The 1940 Pepsi logo is remarkably similar to the Coke logo. And the editor in me is fascinated by the misspelled word Pepsi in the Inquisitr’s headline. Seems to be no question which brand the site’s owners prefer.
